“一朵花能承载些许种可能？”4月10日，这个问题在2025 菏泽牡丹国际传播论坛上赢得了最机动的解答。来自全国多个国度的文化学者、跨国企业代表和后生创业者，因这朵1500岁的东方之花王人聚一堂。当国际友东说念主们体验巨幅工笔牡丹画创作，当保加利亚索非亚外洋牡丹园里花朵在线绽放，当外洋“Z世代”网络达东说念主、中医药群众围绕“多元鼓动牡丹文化走向全国”张开计议时——菏泽牡丹已悄然改换为越过国界的文化使臣与经济绪言。
学者：牡丹怒放谢全国时髦换取中
在北京异邦语大学亚洲学院阿塞拜疆语教研室主任、国际儒联第七届理事会理事阿格申·阿利耶夫眼中，菏泽的牡丹不仅有花草之好意思，更是文化换取的首要载体。“牡丹文化不仅是中国的文化标记，它亦然全国了解中国的一个窗口。牡丹文化不仅要绽放在园林中，愈加要怒放谢全国时髦换取中。”他格外提到，在德国、法国、日本等国，学者们通过体裁与艺术作品展现牡丹的魔力，这恰是不同时髦间互相学习和模仿的机动实例。在玩赏完菏泽牡丹之后，阿利耶夫西宾提到了阿塞拜疆的国花，提议开展“双花对话”国际互助口头，通过两国艺术家的共同尽力，让丝绸之路上这两种陈旧的花草在数字期间再行再会。
他期待当年能看到牡丹文化术语和黄河文化术语的各个语种翻译版块，包括他的母语阿塞拜疆语版块。阿利耶夫西宾格外强调：“咱们不仅要爱好大语种的翻译，更要存眷小语种的传播责任，因为‘一带全部’共开国度的大部分说话都属于小语种范围。”
记者：经济价值与文化价值的双重绽放
看成中国外文局欧非传播中心的外籍记者，天赐对菏泽牡丹的文化与经济价值有深切意志。“比如在法国或罗得岛，若是你的花坛里种有一株来自菏泽的牡丹，这种径直的文化纽带会让你对菏泽产生格外的情感衔接。”这不单是是因为领有一株妍丽的花朵，更是因为它承载着特定的历史和文化配景。通过这种方式，东说念主们简略建造起越过地舆界限的文化认可，也促进了不同地区之间的互相浮现和尊重。除此以外，他合计，牡丹更是鼓动处所经济发展的首要资源。天赐共享了我方尝试牡丹籽油的经验：“这是我第一次径直食用未经加工的牡丹籽油，嗅觉十分好。”他指出，除了健康居品以外，牡丹关连产业为当地带来了显贵的经济效益，包括提供办事契机和增多住户收入。
关于如何将牡丹的故事讲演给不同地区的受众，天赐有着独有的倡导：向非洲受众先容牡丹时，会强调它在促进经济增长、扞拒食粮不安全、改善生计条目方面的作用；而濒临欧洲等地区，则不错从艺术和文化换取的角度发轫，展现牡丹在全球化配景下的突出魔力和桥梁作用。
影相师：“牡丹笑容”带来全球对话
看成国际影相艺术辘集会中国副代表，鲁明深知影像在鼓动中国牡丹文化“走出去”流程中所发达的首要作用。“影像看成一种直不雅的视觉说话，简略越过说话窒碍，机动传递牡丹的文化内涵与好意思学价值。”鲁明先容说念，“牡丹笑容”国际影像工程，由中国影相师高均海团队历时8年，在60多个国度拍摄了2万余张不同民族、国籍、工作的东说念主与牡丹的合影，得手地将牡丹的好意思好寓意传播到全国各地。格外值得一提的是，2018年法国巴黎牡丹节上，圣雷米·奥诺雷市市长佩戴国旗绶带与男儿拍摄的“牡丹笑容”，成为中法文化换取的机动注脚。
为了进一步搭开国际影相和文化换取的桥梁，国际影相艺术辘集会中国办事处接收了一系列要领。最近，他们邀请了来自西班牙、保加利亚、法国和智利的四位国际影相行家来菏泽进入牡丹国际传播论坛，并拍摄牡丹及与牡丹关连的行为。格外是保加利亚普洛夫迪夫市的国际影相行家带来的作品格外佩戴的感谢信，不仅抒发了链接与菏泽深化互助的愿望，也成为两市、两国友好互助与文化换取的实在见证。此外，这次前来的法国影相师规画将这次拍摄的作品带回法国，在雷恩中国花坛中举办一次以牡丹为主题的影相展，进一步促进中法之间的文化艺术换取。
“咱们挑剔的从来不单是花草，而是时髦对话的无穷可能。”这场以花为媒的全球约会，正在再行界说“牡丹”确现代价值。这恰似现代菏泽的隐喻——当陈旧的根系拥抱全国的营养，这朵花绽放的已不仅是花瓣，更是一个文化自信与灵通互助的新纪元。
“How many possibilities can a single flower hold?“ On April 10, this question found its most vivid answer at the 2025 Heze Peony International Communication Forum. Cultural scholars, multinational corporate representatives, and young entrepreneurs from around the world gathered due to this 1,500-year-old Eastern bloom. As international guests immersed themselves in creating large-scale meticulous brushwork peony paintings, as flowers in Sofia’s South Park in Bulgaria bloomed virtually, and as Gen Z influencers and traditional Chinese medicine experts debated “multifaceted strategies to globalize peony culture“—Heze’s peony quietly transformed into a cross-cultural ambassador and economic catalyst.
Scholar: Peonies Bloom in Global Civilizational Exchange
In the eyes of Agshin Aliyev, the director of the Department of Azerbaijani Language at Beijing Foreign Studies University and a member of the 7th Council of the International Confucian Association, peonies in Heze are not only beautiful flowers but also important carriers of cultural exchange. “Peony culture is not only a cultural symbol of China, but also a window for the world to understand China. Peony culture should not only bloom in gardens, but also flourish in the exchange of world civilizations,“ he said. He specifically mentioned that in countries such as Germany, France, and Japan, scholars showcase the charm of peonies through literary and artistic works, which is a vivid example of mutual learning and drawing on each other among different civilizations. After enjoying the peonies in Heze, Professor Aliyev mentioned the national flower of Azerbaijan and suggested launching an “International Double Flower Dialogue“ cooperation project. Through the joint efforts of artists from the two countries, the two ancient flowers on the Silk Road can meet again in the digital age.
He looks forward to seeing translations of peony culture terms and Yellow River culture terms in various languages in the future, including versions in his native Azerbaijani. Professor Aliyev emphasized, “We need to not only focus on the translation of major languages, but also pay attention to the dissemination of minority languages, because most of the languages along the ‘Belt and Road' are in the category of minority languages.“
Journalist: Dual Bloom of Economic and Cultural Value
As a foreign journalist at Foreign correspondent at CICG Europe-Africa, Tian Ci has gained profound insights into the cultural and economic value of Heze peonies. “For instance, in places like France or Rhodes, having a Heze peony in your garden creates a direct cultural bond that fosters a special emotional connection to this Chinese city,“ he explained. This significance extends beyond merely owning a beautiful flower, as it carries specific historical and cultural connotations. Such connections help establish cultural recognition transcending geographical boundaries while promoting mutual understanding and respect between regions. Beyond cultural dimensions, Tian Ci emphasized peonies' role in driving local economic development. Sharing his personal experience with peony-derived products, he noted: “It was my first time tasting unprocessed peony seed oil, and I found it remarkably pleasant.“ He highlighted that beyond health products, the peony industry has generated substantial economic benefits for the region, including job creation and increased household incomes.
Regarding tailoring peony narratives for different audiences, Tian Ci proposed differentiated approaches: When introducing peonies to African audiences, the emphasis should be on their role in boosting economic growth, combating food insecurity, and improving living conditions. For European audiences, the narrative could shift towards artistic and cultural exchange perspectives, showcasing peonies' unique charm as cultural ambassadors in globalization. This strategic storytelling framework aims to make the “flower of prosperity“ resonate across diverse cultural contexts while serving as a bridge for international dialogue.
Photographer: “Peony Smiles“ Spark Global Dialogue
As the Permanent Deputy Representative of China to FIAP, Lu Ming is well aware of the significant role that images play in promoting Chinese peony culture to the world. “Images, as an intuitive visual language, can transcend language barriers and vividly convey the cultural connotations and aesthetic value of peonies,“ Lu Ming explained. For instance, the “Peony Smile“ International Imaging Project, undertaken by Chinese photographer Gao Junhai and his team over eight years, captured more than 20,000 group photos of people from different ethnicities, nationalities, and professions with peonies in over 60 countries, successfully spreading the positive symbolism of peonies worldwide. Notably, at the 2018 Peony Festival in Paris, France, the mayor of St-Honoré, wearing a national flag sash and accompanied by his daughter, posed for a “Peony Smile“ photo, which became a vivid testament to Sino-French cultural exchange.
To further build bridges for international photography and cultural exchange, the China Office of FIAP has taken a series of measures. Recently, they invited four international photography masters from Spain, Bulgaria, France, and Chile to Heze to attend the Peony International Dissemination Forum and photograph peonies and related activities. Particularly noteworthy was the work and letter of thanks brought by the international photography master from Plovdiv, Bulgaria, which not only expressed the desire to deepen cooperation with Heze but also served as a genuine testament to the friendly cooperation and cultural exchange between the two cities and countries. Additionally, the French photographer who attended plans to take the photos taken during this visit back to France to hold a peony-themed photography exhibition in the Chinese Garden in Rennes, further promoting Sino-French cultural and artistic exchanges.
“We are never merely discussing a flower, but the boundless potential of civilizational dialogue.“ This global gathering, bridged by petals, is redefining the peony's contemporary value. It mirrors Heze's modern narrative: as ancient roots embrace the world's nourishment, this blossom unfurls not just petals, but an era of cultural confidence and open collaboration.
无穷责任室&全球网菏泽站辘集出品
规划：魏鹏 辛然
案牍、翻译：武玮佳 杨晓
采访、字幕：杨晓
配音：武玮佳
拍摄：张勇
裁剪：焦成龙
统筹：刘进 武玮佳 曲欣萍
